About Us

Helping Organizations Win Through Human-Centric AI

I've spent 15+ years helping B2B organizations of all sizes adopt technology and stay competitive. And the stakes have never been higher for smaller and mid-sized organizations: adopt AI fast or risk becoming obsolete.

But here's the problem: most are adopting wrong. They're automating away the very things that make them competitive instead of focusing on augmenting their competitive advantage. Businesses are implementing tools that make them faster, but not better and that's only good news for their largest competitors, who can now compete on level ground.

That's why I founded Woz Digital: to help mid-market organizations adopt AI in ways that amplify their competitive advantages, not erase them. We prove value fast, build capability, and preserve what makes our clients irreplaceable. Because the goal isn't just efficiency. It's thriving in a human-centered AI world.

AI Strategy Marries Behavioral Science

When speaking with successful business owners, they often credit the importance of a supportive family and ultimately, the unwavering belief and support of their spouse. The difference? Most people don't have a licensed neuropsychologist as a wife.

Bridget was able to point out and augment my blind spots. Where I saw business strategy and AI tools for efficiency, she saw user adoption and behavioral change. Where I thought about the bottom line, she thought about the human impact.

Dr. Bridget Wozniak, a licensed neuropsychologist, was instrumental in developing our WOZ approach. She saw what I was missing: AI adoption isn't about teaching people to use tools, it's about understanding how people respond to change. Her expertise in cognitive load, decision fatigue, resistance to change, and habit formation reshaped how we approach every engagement.

The focus at Woz Digital is heavily informed by Bridget's expertise in human behavior and how people learn. Instead of just asking "What can AI do?", we ask "How will people actually adopt this?" That shift—informed by cognitive science and shaped by Bridget's expertise—is why our clients get results that stick. Workshop participants leave with clarity, not overwhelm. Pilots get adopted, not shelved. Teams build capability, not dependency.

Turns out, the secret to helping organizations stay irreplaceable is understanding what makes humans irreplaceable in the first place. And that's where Bridget's expertise makes all the difference.

NAVIGATING AI ADOPTION

The WOZ Approach: From AI Confusion to Business Results

Human-Centered Design

Informed by cognitive science, our approach accounts for how people learn, adopt, and resist change. Ensuring AI initiatives stick, not stall.

Outcome-Driven, Not Tools

We start with business problems: costs, cycle time, revenue; then map AI to those. Prove value fast and scale what works.

Quick Wins Before Grand Slams

Build momentum with small, visible improvements before tackling bigger automations. Transfer capability at every step so you get stronger, not more dependent.

OUR AI PHILOSOPHY

What We Believe

A Human-Centered Approach to Practical AI

We believe AI should amplify what makes you irreplaceable, not replace your people. The companies that win aren't the ones who automate everything—they're the ones who automate strategically and double down on human strengths.

We believe most companies are automating the wrong things. They're chasing efficiency and losing their competitive edge. The real skill isn't using AI, it's knowing when not to use it.

We believe quick wins come before grand slams. Most organizations try to hit a grand slam with no runners on base. Build momentum with small, visible improvements first, then tackle the big automations.

We believe capability transfer matters more than delivery. Consultants who create dependency aren't serving their clients. We build your AI muscle so you get stronger, not more reliant on us.

Phone: (314) 590-3707

Email: info@wozdigital.ai